By David Klein, Lions Insider
When Matt Millen took over as President/General Manager of the Detroit Lions in 2001, he spoke of “Raiderizing” the team’s image. Making them a more physical, intimidating team. this included an overhaul of the entire jersey set (including an alternate black jersey that never went over very well) and black trim along all of the numbers, piping on the pants/sleeves, helmet logo, facemask, and even the socks.
Instead of “Raiderizing” the team, it simply looked like a cheesy variation to an even cheesier football product that he put on the field perennially. This was all put out of its misery, as on Tuesday the team announced (via it’s website) that style will be put out of its misery. It has already eliminated all of the black trim on the team page.
DETROIT LIONS STATEMENT REGARDING REBRANDING
The updated logo and new typeface revealed online this morning are elements of a full rebranding which includes the removal of black from our brand identity.
The rebrand will culminate with the unveiling of all new uniforms on April 13. Throughout the rebranding process, we made it a priority to emphasize our classic color combination of Honolulu blue and silver, which has been synonymous with the Detroit Lions since 1934.
We are excited to share the new uniforms with our fans and anticipate that they will respond positively to the changes
Personally, I’m all for it. I’m definitely interested in what the new unis will look like. I know its probably out of the realm of possibility and wishful thinking, but I’d like to see them go back to wearing their “Throwbacks” as the Primary jersey. You know, these…
No stripes, no helmet logo. No modern hoopla. Sometimes (or most times), less is more. Anyway, that’s my take what’s yours?